The ShiuFit Story

Where Art Meets Fitness. Where Culture Becomes Movement.

In 2016, Honolulu-based personal trainer and tattoo model Shiulina Wu had an idea born from two of her greatest passions: fitness and tattoos.

Shiulina had always been known as the fitness girl with the tattooed leg. Her leg tattoo wasn’t simply a piece of artwork...it was deeply personal, representing her upbringing, identity, and story. After receiving countless compliments and questions about the design, she began thinking about how she could share its meaning with others without requiring them to permanently tattoo their skin.

In July 2016, that idea became reality.

Shiulina took the artwork from her own leg and transformed it into a pair of leggings. What started as a personal expression quickly became something much bigger. People connected with the design, and Shiulina realized she had discovered a way to bring together self-expression, culture, confidence, and fitness.

And so, ShiuFit was born.

The vision was simple: create activewear that makes you feel strong, comfortable, confident, and unapologetically yourself. Pieces that could move with you through your workouts, adventures, and everyday life while carrying a story and a sense of individuality.

From those first tattoo-inspired leggings, ShiuFit grew to include performance pieces such as our ShiuFit Joggers, Sports Bras, etc all designed for active lifestyles both in and out of the water.

Today, ShiuFit represents more than fitness apparel. It represents the belief that what you wear can tell your story, inspire your journey, and remind you of who you are.

This is ShiuFit.
Born in Hawaiʻi. Inspired by culture. Created for movement.